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Meet the producers

Lemberona & Fairtrade

Selling FAIRTRADE products is very important to us. We are continually expanding our range of Fairtrade items and seeking to replace existing products with Fairtrade ones, or selling them as a product range. Our company has been involved with fairly traded foods for many years. We are convinced that fair dealings and fair prices create the basis for premium quality organic foods. By guaranteeing set prices, constantly high quality can be produced and promoted. We work with FAIRTRADE communities worldwide and maintain contacts with our producers.

Uzbekistan – for the children

The scenic mountain region around Samarkand has hot summer months and harsh, cold winters. High up in the mountains, the natural world dominates and not humans. Farming life is closely related to nature, and a contented, yet very simple lifestyle. There are electricity blackouts, limited fresh water supplies and journeys to the nearest towns are quite arduous. When FAIRTRADE groups work together, they create a growing community reaching out to more than just farming families. Villages, communities, schools and ultimately, children “profit” from FAIRTRADE products.

Tunisia – added value and closeness to nature

Many people know Tunisia only from holidays, yet it has much more than merely sun, beaches and Arabian culture. From the perspective of the natural world, Tunisia’s real wealth is in the “bread of the desert”. It allows many people a naturally productive alternative way to earn, and above all it offers different prospects than tourism. By working with FAIRTRADE, quality of life is improved for local people and product quality continually enhanced.

Burkina Faso – prospects being created

As consumers, we can make a far greater contribution than we at first assume. Burkina Faso is a former colony plagued by frequent riots and drought, where living conditions are unimaginable to Europeans. FAIRTRADE gives local farmers better prospects, indirectly supporting school projects, better drinking water and electricity supplies, additionally raising farmers‘ self-esteem.

Sri Lanka – exotic, but fair

Exotic locations with a totally different climate provide fascinating experiences. Consumers want unusual products and after travelling abroad they enjoy products from distant lands. Thanks to FAIRTRADE, we can make the world a more closely linked and fairer place. FAIRTRADE farmers who have joined together in Sri Lanka can use sustainable methods in harmony with nature. More women can find paid work and the standard of living is improved for everyone, including children.

Columbia – no to low prices

FAIRTRADE farmers live here – more than 2,000 metres above sea level, but there is still competition around. Here too, prices determine how products are sold, and lower prices are preferable. FAIRTRADE acts to defend farmers, helping them to organise and find their place in the global setting, so that produce can be sold fairly where economic conditions are far better.

Ecuador – tradition versus mass products

One FAIRTRADE guiding principle is to improve the lives of farmers worldwide and cultivate even healthier foods that are environmentally friendly. This is also the case in Ecuador. Products involving high levels of manual labour profit more from FAIRTRADE, as old traditions and techniques can be maintained. The product can retain its special qualities and most of all, its unique character. They can’t be compared to mass-produced products, as the precious energy that people invest in production can never be replicated by a machine.

Madagascar – cooperation and good communication

Madagascar is a country with breathtakingly beautiful scenery, but where FAIRTRADE is concerned, a place where two different worlds clash. Not just the climate, but in cultural matters too. European consumers often have concepts of quality that are not understood in other parts of the world. That’s why FAIRTRADE is increasingly backing good cooperation, networking, communication and organisation, so that everyone can be seen and heard, from the farmer far away in Madagascar to the Viennese epicurean.

Pakistan – development and improved quality

Fairtrade – a ray of light in a country embroiled in political turbulence. Far from the sadness and violence, there is a mountainous region offering farmers different prospects. The harsh climate generates strongly contrasting environments – with hot summers and very cold winters, yet this is what Nature seems to prefer. Plants thrive well here in quiet surroundings irrigated with fresh melt water. By collaborating with FAIRTRADE, farmers can dry their goods and sell them over a longer period. Without this development, bonds between humans and the natural world would be lost.

Palestine – Fairtrade across borders

FAIRTRADE’s influence goes far beyond the fields where produce is grown. It affects the soil, the natural world, the local population, especially the farmers working directly with the foods. The surrounding fields and villages also profit from FAIRTRADE. Farmers in the surrounding area often join FAIRTRADE groups when they see the positive developments. A small group can become a large community, with the power to shape and change issues. This is true for Palestine, where there are already several hundred FAIRTRADE families, securing jobs for several thousand people. Farmers establish FAIRTRADE foundations for many FAIRTRADE jobs, extending all the way to us in Vienna.

Paraguay – leading the way

Everyone can make a difference, where ancient forests are being cut down, monoculture drains the soil of its nutrients, and machines count more than people. This is exactly what’s happening in Paraguay. Traditionally grown crop plants are making a comeback, and resources are carefully managed. In the long term, humans can co-exist fairly with nature. This is of especial importance for the foods we eat every day, as a change in views has wide-ranging effects.

Dominican Republic – life becomes more stable

FAIRTRADE is an association with a very sound financial basis. Guaranteed FAIRTRADE prices balance out fluctuating prices on global markets. This allows farmers to plan their future in a more stable manner, no longer constantly in fear of impoverishment. Farmers in the Dominican Republic do actually receive the FAIRTRADE premium that customers pay at the check-out.

India – a long story

FAIRTRADE establishes long-term relationships lasting for many decades. This means that countries can change little by little, even if they’re as large as India, and become more and more fair. This is especially important where poverty is widespread. When cash is used as a means of payment, wrong amounts can be paid and incorrect actions taken. Each FAIRTRADE chain, from the farmer to the seller (that means Lemberona, for example), undergoes thorough annual checks. Omissions are found and misconduct quickly brought under control.

Thailand- survival for farmers

Where food production is concerned, it’s important that we all have something to eat. Frequently, ordinary farmers sell a large part of their produce. The farmer growing food for us is left with little or no food. This is where FAIRTRADE philosophy comes to the fore, since we all need enough to eat, and in a fair way.

Bolivia – democracy and self-determination

Democratic values are emphasised in Bolivia, and in all communities that have joined FAIRTRADE, with every voice being heard. Farmers are expected to organise themselves and to implement FAIRTRADE guidelines as they see fit, regardless of whether they’re high up in the Bolivian mountains or way down in Indian valleys.

Conclusion:

We are all part of a large community in which everyone can decide how he or she wants to make an impact on the world. Lemberona supports fair dealings, ranging from the natural environment, via farmers, right up to the packaged product.